Google has long dominated search, and it is going to undergo significant change in response to the growing threat of ChatGPT. New AI functions may exacerbate fights with content providers.
Google launched Bard, a conversational chatbot that would be integrated into search, on Monday.
Bard, like Microsoft's updated Bing search engine, is intended to provide answers immediately inside search.
Publishers may have another opportunity to complain that their work is being utilized without appropriate pay.
Google has fought with publishers
all over the world about remuneration for article snippets that show in search results for many years. The announcement of Google's new search chatbot this week is expected to raise the question of whether Google is utilizing others' work without appropriate remuneration once more.
Google presented its much-anticipated answer to ChatGPT on Monday
. The conversational chatbot technology known as Bard is being integrated into search, initially as a short test while the business gathers feedback. Bard, like ChatGPT, allows users to ask broad, open-ended inquiries and receive answers immediately from the search-results page — for example, what to eat for lunch or how to arrange a baby shower.
Microsoft, which recently announced a multibillion-dollar investment in ChatGPT's inventor, OpenAI, plans to integrate the chatbot into its Bing search engine as well. On Tuesday, Microsoft CEO Satya Nadella declared that "it's a new day for search," as he presented the updated Bing with ChatGPT.
Both search engines will have to consider how to monetize the use of chatbots in search, as well as how this will effect their relationships with content publishers. Given its dominance in the search-engine business, Google has a long history of similar confrontations; the web-analytics site Statcounter believes it has a 93% market share. According to observers, these technologies will almost probably be scrutinized closely.
"If a website publisher loses visits, they may lose advertising income," said Franklin Graves, a Nashville-based technology, media, and intellectual property attorney. "If that advertising revenue is then redirected to the company powering the search engine, which is also the same company that scraped the information from the website publisher in the first place, I don't see how the search-engine company can argue against any downstream harm caused by their actions."
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