16 Dec Android VS IOS Market Share Per Country 2022
North America
iOS leads the North American mobile OS market, comprising 53.55% of smartphones, followed by Android at 46.24%.
Pertaining to the device vendors, in the entire North America, Apple convincingly beats its competitors with a 56.22% market share, while Samsung maintains a 25.05% market share, and LG comes in third with 4.07% market share.
United States
The United States is one of the few countries with iOS leading the mobile OS market game. 59.71% of smartphones utilise iOS and 40.09% run on Android.
Based on projections from Statista, 45.3% of Americans will utilize an iPhone in 2021, while 127.8 million people will employ Android smartphones. Counterpoint Research also determined that in the second quarter of 2020, 46% of smartphones traded in the United States were iPhones.
Canada
In Canada too, iOS wins the race by accounting for 50.9% of the Android vs iOS market share. On the other hand, 48.74% of smartphones run on Android and experts predict that within a few years, Android will take over this country’s market.
The Canadian mobile vendor market is led by Apple with a significant 52.9% market share, followed by Samsung at 28.16%, and Huawei at 6.86%.
South America
88.37% of smartphones in South America run on Android, followed by iOS at 11.36%.
South America’s mobile device market is championed by Samsung with an estimated 46% market share, followed by Motorola at 16.86%, and then Apple with a 10.9% market share.
Asia
Android is the most favored mobile operating system in the world’s most populous continent and accounts for 83.53% of smartphones. iOS represents just 15.85% – a minority in this scale.
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According to Forbes, in 2019, China accounted for 40% of mobile App spending worldwide. This should not come as a surprise as it is reported that more than 80% of Chinese prefer to use Android smartphones. In the case of China, that makes Android a clear winner in this Android VS IOS fight.
• Statista estimates that there are approximately 3.7 million mobile apps in China app stores, as of 2020. Principally, by May 2020, an estimated 79.39% of most Chinese smartphones ran on Android while 19.76% ran on iOS.
• Previously, Apple was estimated to have a 3% market share in India. However, present surveys indicate that Apple’s market share in India increased from 2% to 4%. This rise can be attributed to the entry of the iPhone SE into the Indian market. The iPhone SE is currently manufactured in India and its average $484 cost may have opened doors for Apple in many Indian households.
• According to Statista, by 2023, China should be leading the Asian region by a stretch with a projected 147.2 billion annual mobile application downloads.
Japan
Japan is another country in which iOS leads the mobile OS market share, accounting for 62.79% of smartphones. 37.07% of smartphones run on Android.
In terms of device vendors, Apple strongly leads in Japan with 64% market share, followed by Sony at 10% and Samsung at 6.47%.
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Europe
72.87% of smartphones in Europe have Android as their operating system. Nearly 27% of smartphones run on iOS – which also means the same percentage of devices are iPhones.
Across Europe, the mobile device vendor market is dominated by Samsung with a 32.96% market share, followed by Apple with a 30.96% market share, and Huawei with a 15.65% market share. If we want to highlight the Android VS IOS war and come up with a result, Europe will be an Android victory.
United Kingdom
According to the latest data from Statista, in 2020, Android OS accounted for 53.24% of the mobile operating system market share in the UK, with iOS commanding 46.6%.
With regards to the best-selling device vendors, Apple confidently leads in the UK with 51.57% market share, followed by Samsung at 28.27% and Huawei at 8.36%.
Germany
Android is the leading OS of the German mobile OS market, accounting for 70.34% of all smartphones, followed by iOS at 29.01%.
In terms of best-selling device manufacturers, Samsung slightly leads in Germany with 36.72% market share, followed by Apple at 35.56% and Huawei at 14.32%.
Africa
Africa, the world’s second-most populous continent is dominated by Android devices, accounting for 87.22% of the mobile OS market. iOS is again a minority here and accounts for 10.16% of the market.
In terms of device vendors, throughout 2020, Samsung was Africa’s market leader with 32.93% of the market share of mobile device manufacturers in Africa. Huawei came in second with 17.83%, followed by Apple with 13.86% of the market share.
Australia
Android holds 58.8% of the Australian mobile OS market share, followed by iOS at 41.4%. And 84.3% of all mobile phones used are smartphones.
With regard to smartphone device vendors, in Australia, Apple commands a bulk percentage of the market share with 54.48%, followed by Samsung at 24.09%, then lastly, Huawei with 9.05%.
Did you expect these statistics? What surprised you the most? Leave your comments below!