how managed service provider sales work

How Do Managed Service Providers Sales Work

Managed service providers assist businesses in innovating and focusing on core business areas while lowering costs, enhancing operational efficiency, and making the most of modern technology.


MSPs provide skilled delivery to help businesses reduce downtime. They specialize in remotely controlling their clients’ IT gear and components through frequent check-ups and issue screening. MSPs are typically hired by small to large businesses since they assist in completing normal IT tasks without incident. Internal IT teams in firms frequently lack innovation and fresh learning opportunities. MSPs now act as a backup team for such IT teams within various enterprises across industrial verticals.


MSPs are recognized for monitoring, supervising, and assisting their clients with procurement management, among other things. The fact that managed services is now the fastest expanding service category provides a good starting point for understanding the market. Furthermore, it has a projected CAGR of 10.8% from 2016 to 2021. The worldwide managed services industry is expected to reach $229.59 billion by 2023.


Here are a few of the primary advantages of managed service providers:


Ensures Flexibility: This is one of the most significant advantages. MSPs typically provide tailored programs to consumers, allowing them to avoid unnecessary charges. They get planned updates, repairs, and replacements.


Quick Access to Expertise: Professional MSPs always provide their clients with professional service. This is critical for their growth while also providing corporate clients with simple and quick access to knowledge.


Reduced IT costs: Managed services can result in cost savings of up to 40%.


Greater Efficiency: Companies who choose managed services saw an increase in overall company efficiency of up to 60%.


Future-proof services: Most MSPs keep up with the latest technology and equipment to be competitive in the market. This assists businesses in centralizing their IT requirements.

When it comes to sales, Managed Service Providers generate sales through:

Adworks (Ready to Buy Leads)

What’s pivotal is to convert leads in sales. Based on high-quality content and inbound marketing strategies, you can generate leads, also thanks to tools like email marketing, DM’s and telemarketing you can convert them into sales.

Referrals (Do a great job)

One of the main reasons referrals are so effective in generating sales is that they offer advocates rewards for their recommendation of your IT service.


If you want your customers to be proactive about referring people to your IT brand, there must be a reward. It can be anything valuable to your target audience.


For example, if someone refers friends to your IT business, give him away 20% off for the next month payment, or an extra service for free.

The outcome of this is that no party fell left out. Everyone feels the deal was beneficial to them. This will also result in a referral long-chain because the previous referral would also want to continue the process and they’ll send other people to your business.


Networking (Business group):

Assisting technology conventions knowing MSP’s CEOs, getting to know ways to make alliances, and of course, stores of success, examples where you can get inspired about and apply in our own business is a good way to take advantage of the world of networking.


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