20 Jan Myths and Truths About The Metaverse
7 Differences Between The Metaverse And The Internet
Mark Zuckerberg has invested 2 billion dollars in Oculus, a virtual reality platform he acquired in 2014, and currently the vast majority of his employees are working on developing virtual worlds as realistic as possible that can be enjoyed by all those subscribed. However, Instagram, which was acquired in 2014 for $1 billion, has received 10 times more profit. Why is this due? Here we will explain it to you
Let’s understand virtual reality, not as the beginning of something, but as the result of something instead: Computers have evolved from the gigantic computers used by large corporations in the 50’s, then the personal computers that brought the internet into homes in the 90’s, to cell phones that brought the internet to the palm of your hand in the first decade of the new millennia. Experts say that virtual reality will be a similar process to the one we experienced when smartphones first appeared.
Now we will discuss how the metaverse will be different from the common internet:
You may find this article interesting too: Two Reasons Why Mark Zuckerberg Created Meta
Persistent: First of all, it will be persistent, because it will never reset, nor pause nor end.
Live: The modern internet is built on asynchronous programming, which means that you can access all the content of the web pages as many times as you want. As for the metaverse, everything will be designed to be live by default
Digital + physical experience: Microsoft through Azure is already helping companies build digital twins, which represent physical infrastructures in virtual spaces. You can emulate any physical space, or place with Azure IoT and fix any faults from anywhere in the world where you are, and prevent future failures. And build autonomous systems that constantly improve processes.
There will be no limited capacity: Many current games limit the capacity to 100 people, however, with the Metaverse the capacity will be unlimited
In addition, there will be other factors that will make it different such as, for example, the interconnectivity between different platforms, economic transferability, and user-generated content, the latter consists of, no company will be able to produce enough content to satisfy everyone. Roblox and Minecraft have achieved success because the same community helps them creating content.
However, this process will not happen overnight. Recall that although electric power was invented at the end of the nineteenth century, it was not until 40 years later that it was implemented in trains, that is, 40 years passed in which trains were still steam. However, when electricity was used on a large scale, companies like Ford managed to reduce a vehicle’s assembly time from 12 hours to just 93 minutes. This was achieved because electricity was available throughout the plant.
In conclusion, the metaverse will not only be a simple idea, it will be the synthesis of thousands of technological trends, as happened with the iPhone. Within a few years, we will be able to point to Oculus, Fortnite, and Ethereum as the true beginners of the multiverse. True, there is still much to be done, such as improving the Internet connection in the world, reducing the gap among others, but the metaverse is the beginning of an Internet revolution, which no one is going to stop.
How Is the Metaverse Going to Change 3D immersive worlds?
The new buzzword around town is “metaverse.” But what does that actually mean for businesses? Is it just something that social media companies need to be concerned about?
According to people like Apple’s CEO Tim Cook, the metaverse is coming. He stated that “Life without AR will soon be unthinkable.” Whether that’s a short-term or long-off prediction, companies need to be ready.
First comes the understanding of what the metaverse is. Metaverse is a general term – hence why it’s not capitalized like a proper name. The metaverse refers to a collective upgrade of the internet to a 3D virtual environment. This would be a world interconnected between various sites. These sites would reflect the immersive games that you see today.
Did Facebook/Meta invent the metaverse? No.
The idea of connected 3D immersive worlds has been around for decades. Several online gaming companies have staked a territory in the metaverse. But their applications are less interconnected.
What’s one of the best representations of the early metaverse? It’s a short-lived software called Adobe Atmosphere. This 3D immersive experience included interconnected online worlds. It also gave people the ability to chat with others. It was a bit before its time but shows how the concept of the metaverse has been around for a while.
The metaverse is getting attention now because technology has advanced. It has begun to catch up to the needs of such a world. This includes fast internet connections and immense processing power. It also includes a delivery method for 3D that works on most PCs.
Are we there yet? Not quite. But the metaverse is picking up steam. Recently, Microsoft announced a partnership with Meta. This partnership is to bring Microsoft 365 apps into the metaverse. This means collaboration in an entirely new way. Microsoft notes that 50% of Gen Z and millennials expect to do some of their work in the metaverse in the next two years.
How Does the Metaverse Impact Your Company?
With companies like Microsoft looking at the future of AR/VR, it could be a reality soon. You can expect the metaverse to touch your own company in some way in the next few years. Here’s a preview of what it may impact.
Where to Advertise
When the internet was first introduced, companies didn’t immediately realize its potential. Now, most companies wouldn’t consider operating without a website. It’s a necessity for driving leads and converting sales.
If the metaverse takes off as a new 3D iteration of the internet, it could be just as important. This means exploring metaverse-type advertising in virtual worlds. Also, potentially creating your own VR site or showroom.
How to Service Customers
As the popularity of social media took off, companies realized customers used it to reach out. Seventy-nine percent of consumers expect companies to respond to a social media message. And they expect that response within a day.
To address that need, many businesses have a social media presence. They use this for marketing and to answer questions and inquiries from customers.
The metaverse may be the next step. If people begin hanging out there, they will expect to interact with businesses in that space. Just like they do now with social networks.
This means companies need to be aware of how customers may be using the metaverse as it grows. Adding a question about metaverse use to a year-end customer survey could be a way to be proactive on this topic.
Employee Training
One of the touted benefits of the metaverse is its ability to enable more immersive training. This could greatly increase training capabilities for everyone from doctors to forklift operators.
Imagine being able to replicate a task more closely in a virtual world. A person could safely make mistakes there. Then they could grow proficient before doing that thing in real life.
Start thinking about the types of training that your employees need. Then, look at ways that a VR world may make the training safer or more efficient. The metaverse may not have what you’re looking for now. But with the pace of technological advancement, it could in a year or two.
More Immersive Remote Team Collaboration
Virtual meetings skyrocketed out of necessity during the pandemic. Now, meeting by Teams or Zoom is commonplace. The next generation of online team meetings may end up being in a virtual world.
As we noted earlier, Microsoft is already working on bringing its apps into a virtual space. Add a few avatars and an immersive setting. Suddenly, you have a completely different meeting experience.
What’s one more way to enhance remote team collaboration in the metaverse? It has to do with building design and maintenance. Imagine being able to walk through a 3D recreation of a space before it’s built. Then fine-tuning the construction while inside that space.
Two Reasons Why Mark Zuckerberg Created Meta
Before we understand what Meta is all about, we have to first study the two reasons why Mark Zuckerberg decided to create it:
Changes in the legal structure:
Basically, Meta is the new name of the conglomerate of companies he owns, which include Facebook, Instagram, Oculus, WhatsApp, among others. It is a change of the name of the corporation for law purposes. Mark Zuckerberg decided to change the name so he could avoid tough questions from Congress or another kind of investigations.
In this way, he will be able to register Facebook, Instagram, and others, under the name of other people, and he will be able to hire new CEOs for each of them. These new CEOs will represent the platforms when they testify before Congress, when there is some investigation underway, such as what happened in 2018, when they called Mark to testify about the use that was given to user data.
Importantly, this is not a novelty, Google did the same with Alphabet, and it is an ingenious move so that presidents can have fewer legal responsibilities, and focus on innovation.
Internet 3.0
Meta is a system that includes virtual reality, a space where people can create a 3D avatar, enter different 3D worlds designed to emulate different everyday activities, such as the office, gym and even go back thousands of years in time and experience the same sensations that people who lived in those times felt.
Do you want to take a hike in the mountains next to Bear Grylls, from the comfort of your home? You certainly can. As CEO of a multinational company, you will be able to attend the launch of a new product, in the virtual office of Coca-Cola, along with CEOs from other parts of the globe. Universities can begin admitting global students, especially from developing countries, for special mixed reality lectures by Ivy League professors.
Imagine being able to control your home with your cell phone, no matter where you’re at the moment. The Internet of Things is another Meta’s principle. With Meta, you can create a profile for your house, and you can go from turning on / off the lights to blocking the entry/exit of people, as well as controlling the temperature of the refrigerator … Even cleaning!
From SOS Support, we deeply believe that Meta can bring technology and growth together, so, giving more opportunities to people in developing countries. Many can participate in economic activities, no matter where they’re located, and they can improve their lives and their families’
The only thing that is necessary to do, in order to apply this, is improving internet connections around the world. Making the internet more accessible must be the main goal of governments in developing countries.
The 7 Lessons We Can Learn From Mark Zuckerberg
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1) Be passionate: The passion for meeting people was what led Zuckerberg to build Facebook; like the time Zuckerberg wanted to meet the girl of his dreams, and to find out if the girl had a boyfriend, he went to his computer to add the marital status in the biography of Facebook contacts. This was thanks to the passion he put into his product, more than anything.
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2) Work with partners: Having partners makes each person contribute their knowledge and experiences to the project, in this way, we can nourish ourselves with the stories of each one, and if one benefits, all those involved can also benefit us. Of course, it is important that everything is left in writing, in case one of them wants to retire does not harm the company and reach the best possible terms.
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3) Sometimes the most successful ideas are the ideas that are improved: In the case of Facebook, this was not a super original idea. Social networks already existed. Zuckerberg only used technology to improve something that already existed. He began by creating a small social network of students at Harvard, to expand it with a safe step little by little. And just focusing on one need we all know is important: connecting people. The best thing is to constantly innovate so that someone else does not arrive and do it for you.
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4) Create a product that can add value to your community: Facebook started as a directory to help students at Harvard and then other universities connect with each other. Mark Zuckerberg, being a Harvard student, felt identified with his community, and wanted to give it something that could serve them over time. In addition, the student community liked the fact that the product met their needs without charging them.
Check out this entry: 7 basic steps of software development
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5) First conquer then retain them: You must attract people to your business, through advertising and word of mouth. Once they know you, you must offer the best service, so that every day they return, and in this way begin the long road of loyalty of your brand. Facebook at first was something very simple, a wall to communicate with your social circle, until Zuckerberg was listening to his audience and adding video games, photos, groups and others, managing to retain them.
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6) Improve yourself constantly: At the beginning of his CAREER as CEO, Mark Zuckerberg was a terrible boss. He didn’t know how to explain himself, to make himself understood. His workers hated him because they never understood him. This despite being a tech genius. When one of his subordinates suggested that he take classes in public speaking and group communication, he put aside his ego and did so. From there he began to communicate better and his employees could understand him. Conclusion: Be humble and recognize your failures, and then improve them.
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7) Don’t be blinded by the first wins: Going out to spend money is not a good idea. And scaling expenses above income should be done only when strictly necessary. Mark has a phrase that goes, “We don’t create services to make money; we make money to create better services” And how right he is. Many entrepreneurs are blinded by the first triumphs, and then they get used to it and do not innovate anymore, causing stagnation.
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