Iphone 15, M2 Chip, and More from Apple

Apple unveils all new MacBook Air, supercharged by the new M2 chip


The new Air has everything you could want in a 15 inch laptop it starts with a design that’s astonishingly thin and light yet feels incredibly solid and durable. It’s only 11.5 millimeters thin making it the world’s thinnest 15 inch laptop and it’s easy to carry around at just over three pounds it features magsafe charging two Thunderbolt ports and a headphone jack for versatile connectivity and it comes in four gorgeous finishes including midnight and starlight the air has a brilliant liquid Retina Display with an expansive 15.3 inch screen that’s surrounded by Thin five millimeter borders, so you can see even more of your content and with up to 500 nits of brightness and support for 1 billion colors everything looks remarkably rich and vibrant it has a great 1080p camera for video calls along



with a three mic array so you come through loud and clear and the new Air sounds awesome with six speakers including Force canceling woofers it delivers immersive spatial audio all of this is enabled by the M2 Chip which delivers amazing performance




Battery life in fact the new Air is 12 times faster than the fastest Intel based MacBook Air and it gets an astonishing 18 hours of battery life so what makes the new Air the world’s best 15-inch laptop well 15-inch PC laptops are full of trade-offs between performance display resolution battery life and Design when compared to the best-selling 15-inch PC laptop with a core i7 processor MacBook Air is up to twice as fast and its display is twice the resolution and 25 percent brighter even with better performance and a better display you still get up to 50 percent more battery life than on the PC



when it comes to design the air is nearly 40 percent thinner and half a pound lighter than the PC and its fanless design runs completely silent with all these great features in the new Air it’s the only 15 inch laptop that has it all if this is your first Mac you’ll enjoy how easy it is to set up and use and once you start using it you’ll see how seamlessly it works with iPhone so you can do things like copy something on your phone and paste it with your Mac using Universal clipboard or pick up where you left off on the threaded messages with handoff so that’s the new 15-inch MacBook Air it has an expansive display the incredible performance of M2 a six-speaker sound system and tremendous battery life all in the world’s thinnest 15-inch laptop. We’re super excited about the all-new 15-inch MacBook Air the world’s best 15-inch laptop and it starts at just 12.99 and 11.99 for education and incredible value for such an incredible laptop you can order it today and it’ll be available next week we’re also excited that the 13-inch MacBook Air now starts at 10.99 a hundred dollars less than before and the 13 inch air with M1 remains in the lineup at 9.99 so customers have more choices than ever to find the perfect air for them so that’s MacBook Air next let’s talk about our pro products.



Let’s start with iOS this year we looked across the entire iPhone experience to provide delightful new features that make the things you do on iPhone more personal and intuitive our next release iOS 17 delivers more expressive communication simplified sharing more intelligent input and all new experiences for your iPhone let’s begin with some major updates to three apps that are Central to how you communicate with people every day phone FaceTime and messages the phone app is essential to the iPhone experience some of our most special moments start with a phone call and we’re making a big update to the phone



Communication features now when you call someone on FaceTime and they aren’t available you’ll be able to leave a message so whether you’re just calling to say hey or want to share a precious moment you can record a message so that they can enjoy it later next to tell you about some updates to another way we love to share and communicate every day

Messages is the way we stay connected with the people who matter most to start let’s quickly cover some key improvements that make using messages even faster and more convenient first search is more powerful and precise with the addition of search filters so now you can start a search and then add additional terms to narrow the results to find exactly what you’re looking for next a new catch-up arrow in the top right of your conversation lets you jump to the first message you haven’t seen it’s perfect on busy days when the group chat is blowing up we’ve also made replying inline faster than ever just swipe to reply on any bubble and for those times when you get an audio message but you aren’t able to listen right away they’re now transcribed so you can read them in the moment and listen later finally location sharing now lets you keep track of your friend’s location directly in the conversation




Autocorrect is powered by on-device Machine learning and over the years we’ve continued to advance these models the keyboard now leverages a Transformer language model which is state of the art for word prediction making autocorrect more accurate than ever and with the power of Apple silicon iPhone can run this model every time you tap a key autocorrect is also getting more capable with refreshed design to better support you as you type sentence level auto corrections can fix more types of grammatical mistakes if an auto correction isn’t quite what you wanted tapping the underlying word shows what you originally typed with the option to quickly revert back to it and in those moments where you just want to type a ducking word well the keyboard will learn it too when it comes to speeding up your typing predictive text already helps you quickly finish add or change a word and now you’ll get predictions in line as you type so finishing a word or even the whole sentence is as easy as tapping the space bar and predictions improve based on the phrases and words you use so they’re more personalized another core part of the keyboard is dictation which gets a new Transformer based speech recognition model that leverages the neural engine to make dictation even more accurate these updates make typing on iPhone better than ever last let’s talk about some exciting new experiences we’re bringing to iOS 17.


iPhone 15


Apple’s new iPhone 15 Pro models will be housed in a titanium casing, the firm said on Tuesday during its Wonderlust event. According to Apple, the titanium casing is the most premium material ever utilized in an iPhone shell and is the lightest iPhone Pro available.

Previous iPhone Pro models, such as the iPhone 13 Pro and iPhone 14 Pro, had stainless steel frames, which can make them seem a little heavier. The titanium alloy frame of the iPhone 15 is composed of the same material used on the Mars rover and has one of the best strength-to-weight ratios of any metal, according to Apple.

In addition to the new titanium alloy frame, the iPhone 15 Pro has the thinnest boundaries yet seen on an iPhone, allowing Apple to reduce total phone dimensions without compromising display space. The iPhone 15 Pro has a 6.1-inch display, while the iPhone 15 Pro Max has a 6.7-inch display, which is the same size as the iPhone 14 Pro and 14 Pro Max.


Titanium Design

The titanium finish has a brushed texture and is available in four different colors: black titanium, white titanium, blue titanium, and natural titanium. Apple is also making it easier to repair the iPhone 15 Pro, owing to a new, recyclable aluminum substructure that allows the rear glass to be readily changed.

The iPhone 15 Pro costs $999, while the iPhone 15 Pro Max costs $1,199. Pre-orders for the iPhone 15 Pro and iPhone 15 Pro Max begin this Friday, with the devices going on sale on September 22.


Gaming Experience


Apple introduces the A17 Pro processor for these, which has a new GPU with ray-tracing acceleration (for augmented reality!). Metal, the company’s 3D graphics framework, has better upscaling as well as more efficient (and hence battery-friendly) operation. Some console games will also be natively playable; Apple particularly mentioned Assassin’s Creed Mirage, which will be released next year.

Improved performance cores, a new neural engine, a dedicated AV1 decoder, a USB 3 controller, and a USB-C connector are all included in the chip.


The Max features a 48-megapixel camera with a bigger sensor than the previous versions, as well as coated lenses to reduce reflections. The primary camera has 24mm, 28mm, and 35mm equivalent lenses, and the firm claims improved quality and dynamic range. The 120mm telephoto lens is constructed with a “tetraprism” design with three-axis sensor-shift image stabilization. A 3x zoom lens is also included.


If you want more assistance about the new Apple products, contact us!

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