Android vs iOS Usage Worldwide 2024: A Comprehensive Comparison

  1. Introduction:

The competition between Android vs iOS is an ongoing battle for dominance in the mobile operating system market. Android, developed by Google, and iOS, developed by Apple, are the two primary operating systems that power the majority of smartphones and tablets worldwide. While both platforms offer similar functionalities, they have distinct features, business models, and user experiences, leading to a spirited competition for market share and customer loyalty.


Market Share:

Android and iOS have been fiercely competing for market share, with each platform striving to maintain or expand its user base. Android has a larger global market share, primarily because it powers devices from various manufacturers, resulting in a wide range of affordable options for consumers. In contrast, iOS, exclusive to Apple devices, has a smaller market share but tends to dominate the premium segment due to its strong brand loyalty.


App Ecosystem:

Both Android and iOS offer extensive app ecosystems, where developers can create and distribute applications. Android’s Play Store has a larger number of apps available, providing users with a broader selection. On the other hand, iOS’s App Store has a reputation for stricter guidelines and higher-quality apps, appealing to users who prioritize curated content and enhanced security.



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Device Compatibility:

Android operates on a wide range of devices, including smartphones, tablets, smartwatches, and even smart TVs. This versatility and compatibility have contributed to its dominance in terms of overall market share. In contrast, iOS exclusively powers Apple devices, including iPhones, iPads, and iPod Touch. This exclusivity offers a seamless and integrated user experience across Apple’s ecosystem but limits its availability to Apple device owners.


Customization vs. Simplicity:

Android is known for its high level of customization options, allowing users to personalize their devices with custom launchers, themes, and widgets. This flexibility appeals to users who prefer to tailor their devices to their specific preferences. In contrast, iOS emphasizes simplicity and ease of use, providing a more uniform and streamlined interface across Apple devices. This approach appeals to users seeking a polished and consistent user experience.


Hardware and Software Integration:

Apple’s vertical integration allows for tight hardware and software integration, enabling optimization and delivering smooth performance. This tight control over both the hardware and software aspects of its devices provides iOS with an advantage in terms of performance and efficiency. In contrast, Android’s open nature and its compatibility with a wide range of hardware configurations can result in varied user experiences, with some devices delivering exceptional performance and others exhibiting inconsistencies.


Updates and Support:

Apple’s iOS updates tend to be more streamlined and frequently available to a large percentage of its user base due to its exclusive control over software updates. This ensures that the latest features and security patches are delivered promptly. For Android, updates are subject to device manufacturers and wireless carriers, leading to fragmentation and delays in delivering updates to users. However, Google has been taking steps to improve this situation with initiatives such as Project Treble.


In conclusion, Android and iOS engage in fierce competition for market share and user loyalty. While Android’s popularity is driven by its affordability, device compatibility, and customization options, iOS attracts users seeking a streamlined and integrated experience, coupled with Apple’s strong brand loyalty. Both platforms continuously strive to innovate, improve user experiences, and attract developers to expand their respective app ecosystems. As the competition between Android and iOS continues, users benefit from the ongoing advancements in technology and the availability of choices that cater to their specific preferences and needs.


Market Share Analysis from Feb 2023 – Feb 2024

Android vs Ios






According to statistical data from StatCounter Global Stats, the market share of mobile operating systems from February 2023 to February 2024 worldwide is as follows[1]:


Android: 71.43%

iOS: 27.84%

Other operating systems: 0.73%

This data indicates that Android has the highest market share, followed by iOS, with other operating systems making up a smaller portion of the market.


User Statistics Comparison


It’s important to note that these figures are based on global data and may vary across specific regions and countries. According to Statista’s forecast from 2023, more than half of smartphone users worldwide across every generation own an Android device. This research indicates that roughly 60% of Generation X respondents and a similar percentage of other generations are Android users. However, it’s important to note that this particular forecast does not provide specific numbers for the total number of Android and iOS users worldwide in 2023.


Another source from StatCounter Global Stats provides the market share of mobile operating systems worldwide based on monthly page views. As of February 2024, Android holds a market share of approximately 71.43%, while iOS holds a market share of around 27.84%. These figures suggest that Android has a significantly larger user base than iOS on a global scale.


While precise numbers for the total number of Android and iOS users worldwide in 2023 are not provided in the information you shared or in readily available sources, it can be inferred that Android likely has a larger user base than iOS. Android’s dominance in terms of market share, combined with the popularity of Android devices and Google Play Store’s vast app library, supports this observation.


It’s important to rely on reputable industry reports and market research for more accurate and detailed analysis regarding the total number of Android and iOS users worldwide in 2023.  Android vs Ios


iOS vs Android: Strengths and Weaknesses


In 2024, iOS continues to offer several strengths and unique features that set it apart from other operating systems. Here are some notable strengths and features of iOS:


Security and Privacy

iOS has a strong reputation for its robust security and privacy features. The operating system is designed with built-in security measures, encryption, and hardware-level security features that help protect user data and maintain a secure ecosystem.


User Experience

Apple has consistently focused on delivering a seamless and user-friendly experience with iOS. The operating system is known for its intuitive interface, fluid animations, and smooth performance, providing a consistent experience across devices.


App Ecosystem

iOS boasts a thriving app ecosystem, offering millions of high-quality apps through the App Store. Developers often prioritize iOS when designing and releasing new apps, ensuring that users have access to a wide range of applications.


Integration with Apple Ecosystem

iOS seamlessly integrates with other Apple devices and services, such as Macs, iPads, AirPods, Apple Watch, and iCloud. This allows users to enjoy a cohesive ecosystem, with features like Handoff, Continuity, and iCloud syncing, which enhance productivity and device interoperability.


Regular Updates and Longevity

Apple provides regular updates for iOS, ensuring that devices receive new features, performance improvements, and security patches. Additionally, iOS devices typically have a longer lifecycle, with several years of software support, offering users a longer period of device usability.


Accessibility Features

iOS places a strong emphasis on accessibility, with a range of features designed to make its devices usable for individuals with disabilities. These features include VoiceOver for screen reading, AssistiveTouch for motor skill assistance, and Live Captioning, among others.


Integration with Health and Fitness

iOS integrates health and fitness features through apps like Health, Fitness, and Apple Watch. Users can track physical activities, monitor health data, set goals, and sync with various health and fitness accessories, providing a comprehensive ecosystem for personal wellness.


It’s important to note that these strengths and features can vary based on personal preferences and priorities. Additionally, as technology evolves, new features and strengths may emerge in future iterations of iOS.


Advantages of Android as a Mobile Operating System:


Android offers extensive customization options, allowing users to personalize their devices with widgets, themes, and third-party apps. Users can also customize system settings, launchers, and notification controls to suit their preferences.


App Ecosystem

The Google Play Store boasts a vast library of apps, ranging from productivity tools to games and entertainment options. Android’s open-source nature also encourages app developers to create a wide variety of apps for different purposes.


Hardware Diversity

Android runs on a wide range of devices from various manufacturers, providing users with a wide selection of smartphones and tablets at different price points. This diversity allows users to choose a device that meets their budget and feature requirements.


Integration with Google Services

Android integrates seamlessly with Google’s services such as Gmail, Google Drive, Google Maps, and Google Assistant. This tight integration enhances productivity and convenience for users who are already invested in Google’s ecosystem.



Android devices are available at various price points, making them more accessible to users with different budgets. Users can choose from budget-friendly options to high-end flagship devices based on their needs and preferences.


Disadvantages of Android as a Mobile Operating System:


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One of the key challenges with Android is device fragmentation. Due to the availability of different hardware configurations and software versions, Android devices may not receive timely OS updates, leading to inconsistencies in features and security patches across devices.


Security Concerns


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Android is perceived to be more vulnerable to malware and security threats compared to iOS. Users may encounter issues such as app-based malware, phishing attacks, and data breaches if they do not exercise caution while downloading apps or visiting third-party sites.



Some Android devices come pre-installed with bloatware – unnecessary apps and software that take up storage space and may impact system performance. Users may find it challenging to remove bloatware without rooting their devices.


User Interface Variability

The user interface of Android devices can vary significantly depending on the manufacturer’s skin or customization. This can lead to inconsistencies in design, user experience, and performance across different devices running Android.


Software Updates

While Google releases regular updates for the Android OS, not all devices receive timely updates due to the involvement of device manufacturers and carrier networks. This can result in delayed access to new features, performance enhancements, and security patches.


Overall, Android offers a robust and customizable mobile operating system with a vast selection of devices and apps, but it also comes with challenges related to fragmentation, security, and software updates. Users should weigh these advantages and disadvantages to determine if Android aligns with their preferences and requirements.


Emerging Trends


Android dominance

android dominance

Android continues to dominate the global smartphone market, with more than half of smartphone users worldwide owning an Android device1. This trend is expected to continue in the coming years.


iOS popularity in developed markets

developed markets

While Android dominates globally, iOS is particularly popular in developed markets such as the United States and Europe2. The strong brand loyalty and premium customer base contribute to the popularity of iOS devices in these regions.


Market share fluctuations


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The market share of both Android and iOS has been subject to fluctuations over the years. Factors such as new device releases, technological advancements, and market competition can influence the market share of both platforms2.


Continued growth in app usage


Both Android and iOS users continue to rely heavily on mobile apps for various purposes, including communication, entertainment, productivity, and more. This trend is expected to continue as the app ecosystem evolves and developers create innovative solutions to cater to user needs.


Increasing focus on privacy and security

privacy and security

With rising concerns about data privacy and security, both Android and iOS have been implementing stronger measures to protect user information. This includes features like app permissions, biometric authentication, and stronger encryption protocols.


It’s important to note that these trends may vary by region and can change over time as the market evolves and new technologies emerge12. Stay updated with the latest research and reports to stay informed about the current landscape of Android and iOS usage worldwide.


Potential Impact of Android and iOS usage trends on businesses


The usage trends of Android and iOS can have significant implications for businesses across various domains. Understanding the dominant platform in a given market or region can help businesses tailor their app development, marketing, and monetization strategies accordingly. The revenue generation model, advertising, in-app purchase preferences, and user engagement, and customer support costs can vary across platforms, and it is essential for businesses to weigh the costs and benefits of targeting specific platforms. Additionally, partnerships and integrations can be influenced by the popularity of Android and iOS. Finally, data analytics and insights from each platform separately provide valuable information about user preferences, engagement, and behavior, helping businesses make informed decisions about product improvements, marketing strategies, and resource allocation. In summary, businesses need to stay informed about the latest Android and iOS usage trends, collect market research, and analyze their user base to make data-driven decisions that align with their business objectives.


Possible developments and innovations within the mobile operating systems


One potential area of development is the rise of foldable devices. As foldable smartphones gain traction, mobile operating systems are likely to evolve to accommodate the unique hardware capabilities of such devices. We can expect improved software optimizations, multi-window support, and enhanced app experiences that seamlessly transition between different form factors.


Another area of focus is the integration of 5G technology. With the rollout of 5G networks, mobile operating systems will likely prioritize integrating and optimizing network capabilities. This could result in faster download speeds, lower latency, enhanced streaming quality, and improved real-time communication features. Additionally, as data privacy concerns continue to grow, mobile operating systems are likely to implement stronger privacy controls and security features. This may include stricter app permissions, improved biometric authentication methods, and enhanced encryption protocols to protect user data. Other potential developments include advancements in augmented reality (AR) and virtual reality (VR) integration, voice and gesture controls, improved app stores and distribution, enhanced cross-platform integration, and the integration of artificial intelligence (AI) for intelligent features and personalization. However, it’s important to note that these are speculative possibilities and may or may not become a reality. The mobile industry is constantly evolving, and actual developments may be influenced by factors such as technological advancements, market demand, competitive landscape, and regulatory considerations.

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