The 7 Lessons We Can Learn From Mark Zuckerberg

The 7 Lessons We Can Learn From Mark Zuckerberg


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1) Be passionate: The passion for meeting people was what led Zuckerberg to build Facebook; like the time Zuckerberg wanted to meet the girl of his dreams, and to find out if the girl had a boyfriend, he went to his computer to add the marital status in the biography of Facebook contacts. This was thanks to the passion he put into his product, more than anything.


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2) Work with partners: Having partners makes each person contribute their knowledge and experiences to the project, in this way, we can nourish ourselves with the stories of each one, and if one benefits, all those involved can also benefit us. Of course, it is important that everything is left in writing, in case one of them wants to retire does not harm the company and reach the best possible terms.


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3) Sometimes the most successful ideas are the ideas that are improved: In the case of Facebook, this was not a super original idea. Social networks already existed. Zuckerberg only used technology to improve something that already existed. He began by creating a small social network of students at Harvard, to expand it with a safe step little by little. And just focusing on one need we all know is important: connecting people. The best thing is to constantly innovate so that someone else does not arrive and do it for you.


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4) Create a product that can add value to your community: Facebook started as a directory to help students at Harvard and then other universities connect with each other. Mark Zuckerberg, being a Harvard student, felt identified with his community, and wanted to give it something that could serve them over time. In addition, the student community liked the fact that the product met their needs without charging them.


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5) First conquer then retain them: You must attract people to your business, through advertising and word of mouth. Once they know you, you must offer the best service, so that every day they return, and in this way begin the long road of loyalty of your brand. Facebook at first was something very simple, a wall to communicate with your social circle, until Zuckerberg was listening to his audience and adding video games, photos, groups and others, managing to retain them.


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6) Improve yourself constantly: At the beginning of his CAREER as CEO, Mark Zuckerberg was a terrible boss. He didn’t know how to explain himself, to make himself understood. His workers hated him because they never understood him. This despite being a tech genius. When one of his subordinates suggested that he take classes in public speaking and group communication, he put aside his ego and did so. From there he began to communicate better and his employees could understand him. Conclusion: Be humble and recognize your failures, and then improve them.


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7) Don’t be blinded by the first wins: Going out to spend money is not a good idea. And scaling expenses above income should be done only when strictly necessary. Mark has a phrase that goes, “We don’t create services to make money; we make money to create better services” And how right he is. Many entrepreneurs are blinded by the first triumphs, and then they get used to it and do not innovate anymore, causing stagnation.


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